Data Protection Declaration

1. Definitions

The following definitions will be used in this data protection declaration: “Personal data“ is defined as any and all data that reveals any information concerning your identity.

2. Anonymous data collection

You may, as a matter of principle, visit the Autostadt GmbH websites without telling us who you are. We are notified merely of the name of your Internet Service Provider, the website from which you accessed our site, and which of our website pages you visit. This information is evaluated for statistical purposes. Your anonymity as an individual user is preserved.

3. Collection and processing of personal data

Personal details are only collected if you provide them to us, such as to execute an order, in response to a survey, or when registering for personalised services. When you register for Autostadt personalised services, provided you give your consent your registration details will be processed for the purposes of promotion and market research and to provide needs-oriented design of electronic services. Moreover, if you give your consent the information called up by you on your visit to the Autostadt portals will be used to construct a user profile, in order to provide you with specially tailored promotional offers. This data is transmitted in encrypted form in order to prevent misuse by third parties. Your data is processed within the Federal Republic of Germany.

4. Use and distribution of personal data

Without your consent, the personal data collected on the websites of Autostadt GmbH will be used only for contract execution and processing (order and payment processing). Your data is not disclosed to third parties, except within the scope of the transaction processing (e.g. to suppliers). Following settlement of the account, all sensitive data is deleted. Your data is protected by means of the security systems possible at present. All data relating to the method of payment is transmitted encrypted. For this purpose, we use the “Secure Socket Layer” (SSL) transmission generally acknowledged to be secure with a 128-Bit encryption. Outsiders cannot read your encrypted transaction data (name, address, information relating to the method of payment). In addition, your data will only be used for promotional and market research purposes and for the design of needs-oriented electronic services from Autostadt GmbH, if you have given your prior consent for this purpose. Any use of your data for the delivery of tailored promotional offers will also be made only if you have given your consent. No other transfer of data to third parties is undertaken. You can of course withdraw your consent at any time with immediate effect.

5. Data storage

Your personal data transmitted to Autostadt will be kept within the scope of the respectively valid compulsory period for recordkeeping and subsequently deleted.
Your data will be stored in a customer database of Autostadt, in particular, upon opening your customer account. In this way you can log yourself in with your user name and password for future purchases, without having to enter your data again to order goods. A recourse to the data stored within you customer account is only possible to the extent this is necessary for processing your order or for a renewed order.

6. Right of information / revocation

You have the right to obtain information about your data stored by Autostadt free of charge, as well as to have these data corrected, blocked or deleted. You have the right to revoke at any time your consent to collect, use, process and transfer your personal data with effect as of a future date. In the case of such a revocation, your data will be deleted immediately, insofar as these data are not required for the settlement of a current order and insofar as there is no legal obligation to retain such data. You can send your revocation as well as all other requests for information and corrections informally by post to Autostadt GmbH (Autostadt GmbH, Stadtbrücke, 38440 Wolfsburg, Germany), by email to

7. Cookies

Autostadt uses cookies on its website. Cookies are small text files that are stored locally in the cache of your Internet browser and facilitate the recognition of the Internet browser. After logging in (with user name and password) to the website, Autostadt uses “session cookies” with which you can be identified while visiting the website. After ending the session, these session cookies will expire automatically. You can permanently store these session cookies by using the function "log in from this computer automatically” to enable automatic login. The session cookies then contain parts of your login data in encrypted form. Automatic login on two (2) different computers is, however, not possible in this case. Furthermore, the website uses “permanent cookies” to record information about customers who visit the Autostadt ZeitReise E-Shop several times. By using these permanent cookies, Autostadt ascertains the frequency of utilization and the number of website visits, enabling Autostadt to configure the services so that they are as convenient, efficient and interesting as possible for you. Permanent cookies do not contain any personal data. Name, IP address, etc. are not stored. We do not create an individual profile of your patterns of use. It is also possible to view the website without the use of cookies. You can prevent the cookies being stored by selecting the appropriate setting in the browser options. This can, however, result in functional restrictions in the services offered by Autostadt.

8. Information of the user pursuant to § 8 I Google Analytics Terms of Service

“This website uses Google Analytics. This is a web analysis service provided by Google Inc. (“Google“). This service allows the collection and storage of data for marketing and optimization purposes when the visitor uses a website. Google Analytics uses cookies, which are text files placed on your computer, to help the website analyze how you use the site. The information produced by a cookie about your use of this website (including your IP address) is transferred to a Google server in the United States and saved there. Google will use this information to evaluate your usage of the website, to generate reports about website activities for the operators of websites and in order to provide further services related to usage of the website and the Internet. Google may also provide this information to third parties if this is legally mandated or if such parties are commissioned to process this information for Google. Under no circumstances will Google link your IP address with other Google data. You can hinder the installation of cookies by making appropriate settings in your browser software; however, if you do so, you might not be able to fully use all of the functions of this website. By using this website, you express your consent to the processing of data collected by Google about you in the manner described above and for the purposes previously mentioned.” You are at liberty to object to the collection and use of your IP address by Google Analytics for the future at any time. Please find more information about this under We would like to point out that Google Analytics was extended on this website by the code "gat._anonymizeIp()“ to guarantee an anonymized collection of IP addresses.

9. Access to data protection provisions

f you have any further questions concerning “data protection at Autostadt”, you can obtain information on your data, and submit any suggestions you may have, at any time by e-mail or letter to the following address:

Datenschutzbeauftragter der Autostadt GmbH
Volkswagen AG

Brieffach 1886

38436 Wolfsburg

Dated: November 2015